Reading Recovery Council of North America Phase III
Problem
Kivvit was asked to help develop a new wave of digital ads for the Reading Recovery Council of North America. They wanted to promote their programs which help children learn to read and write with one-on-one support or personalized teaching.
Solution
Using elements of their existing brand, we created a new design aesthetic that would appeal more to children. We utilized gradients, bright colors, and playful images. The shift in photography helped convey the message that reading can be fun and exciting.
Design Discipline
Digital ad development
